Marketing Gimmicks

30 Day Guarantee~the fact is you either get rid of lice or you don’t. Most people don’t even realize they have lice until they’ve had it for about 30 days so did you really get rid of it or were you re-infested? Education is very important when conquering lice. It’s important to know how lice operate so you know how to prevent it from occurring again.
One treatment is all you need~the simple fact is if this was true then why is lice an epidemic in this country? Why do the kits require more than one treatment? And why would you be required to go back for a re-check? When they make it seem really simple then it probably isn’t true. There are many lice treatments to choose from today, but please be smart about it. Many treatments will kill the bugs, but not the eggs so this is an area where most people misunderstand the information. Eggs cannot be seen when they are first laid so it’s always a process to treat lice. This doesn’t mean it’s difficult, but you do have some work to do.
Buying their products~most companies have put their labels on the lice products to resale. The truth is you don’t need a special product to get rid of lice. Of course, the company makes more money this way, but they won’t tell you other natural things work just as well and maybe even better.